In the Knowledge Economy 2.0, Knowledge Assets – which are the Intangible Assets- account for almost 80% of
the total market value of the organization. Yet Management practices are designed around
leveraging Physical or Tangible Assets.
InKnoWin Consulting helps organizations recognize and leverage their Knowledge Assets. Unlike
physical assets, Knowledge Assets appreciate with use, enhances organization capabilities, creates
Sustainable & Profitable Growth and provides the Competitive Advantage.
Our Knowledge Asset Management practice is geared to help enterprises adopt a comprehensive
framework to generate exponential new value from Knowledge Assets for sustainable profitable
growth. Moreover the Knowledge Assets can be measured, managed and reported – just like the
portfolio of tangible assets. This is not to be confused with applied Knowledge Management- which is a
component of the overarching framework.